Commercial made specially for WALKER multibrand shoes & bags store for season Fall 2019. With the help of SFX-technology in this project the effect of mimicry is recreated, meaning color similarity of a person and his/her environment. Three parts of different color each were totally created: yellow, red and violet. The main message that should have been conveyed is that the Walker’s footwear is so much comfortable that wearing it becomes an absolutely natural state.
art-director / graphic designer Alexander Stepenko
director and producer Ievgeniia Tolstiakova
operator Dmitry Gorash
post-production Ihor Hrytsyk
photographer Roman Shedlovsky
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